Customer Intelligence
- Customers Segmentatoin
- Scoring
- Campaign Management
- E-mail management
- Prognosticate
- Web analysis
In the society of today much dominated by the great flow of information it is of great importance to understand
the customer’s behaviour better and quicker than the competitors. An efficient and precise customer communication
is the path to satisfied and loyal customers. By reaching the right target group with the right offer costs are
reduced and the response increases.
To succeed on customer communication we help you to identify groups with similar behaviour and need (to segment customers).
With help from historical customer behaviour we are able to foresee the future need of your customers (scoring). We are
working with implementation of SAS Marketing Automation (MA), which is a powerful instrument to atomise and render the
whole marketing process more effective; from identifying the target group to dispatching and response handling. The
instruments Campaign Studio and E-mail marketing are, among others, included in SAS MA.
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